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This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Karen Omerod wants babies to be more comfy and parents less hassled dressing them. She’s designed an adorable line of yoga-styled, easy on/easy off, tops and bottoms. What’s not so cute is that Karen’s sales are poor.

She understands her market and has tested a little advertising, but not much is happening. Let’s see what we can do to get more babies into IGrowKids togs.

• The Goal: Generate 2 sales per day by May 2010.
• The Problem: Less than 2 sales per week currently.
• The Current Landing Page (homepage): http://www.igrowkids.com.au
• Value: $28.95 including shipping (AUS $)

The Maven’s 10-Point Critique

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#1 — Get visitors directly to what you’re selling. Clarify your navigation.

Dump the splash page. It stops your visitor’s momentum in the search/shop process and forces them to read when what they want to do is browse and shop your clothing line.

Also, do not use the “makes-my-eyes-go-crazy”, black and white striped background and too-clever icons. You want clear, obviously labeled, and intuitive navigation links. I found myself irritated having to click each icon to figure out what they were about. Use recognizable social media icons, as well, for the same reasons.

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#2 — Think like a bakery. Get your tasty goods upfront for a wide variety of buyers.

I’ve provided a basic e-commerce template that shows what I mean. Break out the goods and get them on a rainbow of smiling babies, toddlers and young kids. Your establishing image could be seasonal or reflect a holiday. Use the other boxes to showcase a testimonial, a special offer, sizing info, and/or useful news and information.

#3 — Invest in your imagery on the homepage and product pages.

Quality images are the key to clothing sales. Your visitors are going to look at your homepage photos and decide in 2-3 seconds if you’re a quality place with quality clothes. You need to show the clothes on the kids so moms and grandmas can imagine their little ones in them, too.

For the product pages, you can show one child wearing a sample and then the rest of the colors as mini swatches. (Ideally, it would be great to show the pants change color on the kid models but that may be more technology, time and cost than you may want to invest right now.)

Ask your Facebook fans for pix of their kids wearing your clothes and get them on your pages. (Make sure you get all the proper permissions and don’t display personal info.)

#4 — Focus on your value proposition more strongly.

“Simply less fuss” is a good start but, again, lacks the clarity and specificity you want here. I’d suggest:

Perfectly easy fashion for kids who dig comfort.

This simple declaration will appeal to moms and dads who want their kids to look good and feel comfortable — yet want clothes that are easy to manage at diaper-changing time and on laundry day.

#5 — Capture your visitors’ hearts and imaginations with a strong headline.

Why are your visitors there? What are they looking for? Maybe it’s simple like a “Summer Madness Sale” or a little less emphatic — “Little Girls Welcome Spring in their I Grow Skirts.” Your headline, like your establishing image, will and should change through the selling year.

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#6 — Rethink your navigational scheme.

I’ve already discussed the “rebus” navigation icons you’re currently using. Well, after you dump them, please move the primary navigation to the top where visitors expect it to be. Then let’s rework the content based on those core points all prospective customers care about. I’ve identified primary navigation links and secondary.

What are you selling? [TOGS]

• Who are you? [ABOUT US]
• Blog & Connections

How do I order? [ORDER INFO]

What about special requests? [FAQ]

• Who else has ordered from you? [RAVES!]
• Is my personal information safe and my privacy protected? [PRIVACY POLICY]

How do I contact you? [CONTACT US]

What if I don’t like it? [RETURNS & REFUNDS]

You can lump order/shipping info and returns/refunds under CUSTOMER CARE. However you ultimately organize and title the links in your navigation bar, make them clear and obvious.

#7 — Reorganize your product pages.

Save the general info about I Grow Kids clothes somewhere else. Product pages should sell and offer specific details about the product itself. For example, on your Pants page, I’d write a headline like: “Snazzy, easy wear pants for boys and girls bring smiles!”

Then concentrate on pants details: fabric, measurements, colors, etc. I might also add a testimonial and a link to sizing instructions or a visitor-initiated pop-up with useful details. Get the calls to action higher on the page.

Lastly, change “Buy Now” to “Add to Cart” — folks are still shopping and thinking. Don’t rush ‘em.

#8 — Make prospects feel comfortable and confident about doing business with you.

Moms love entrepreneur mom stories — tell yours! Share where you’ve advertised — link to those sites. Be more aggressive with social media — ask prospects to connect with you.

Add “Reviews” to your product pages. Chase customers for their testimonials. Offer $5 discount codes to customers who do. Reviews/testimonials are super important to fence-sitting prospects.

#9 — Make it easy for shoppers to find what they need fast.

Everyone shops differently — by sex, by product, by color, by size, by price, etc. Make it easy for them and organize accordingly with mini-search boxes. Add a site-wide search box that displays on every page and a sitemap, too.

#10 — Do the SEO to generate organic search engine rankings

SEO is all about using the words, terms, and phrases that your prospects use. The key is to find the sweet spot where your niche customer finds your niche store.

Here’s your current homepage meta “title”:

<title>iGrow Kids Clothes. Yoga & ballet-inspired clothing for baby, toddler and junior boys and girls</title>

If you want to generate more traffic, you need to know what your best prospects are looking for and put those phrases first in your <title> tags. Here’s one way:

<title>Comfortable, Easy Fit, Yoga-Inspired Child’s Tops and Bottoms :: IGrow Kids</title>

You’ll want to do your keyword research to identify those phrases that generate the kind of customers you want. You want the crunchy granola moms? Focus on organic and Yoga. Want moms like me who want everything easy? Focus on terms that communicate easy-peasy. Want moms who appreciate value? Focus on words that are all about long-wear, value, never outgrow, etc.

Remember to give each page its own title and meta description.

There’s a lot more to learn about SEO. But you’ll be amazed at how effective just adjusting the titling can be.

BONUS: I never reinvent the wheel unless I’m forced to. I always suggest to my clients they find technology that does a good chunk of the work for them, especially when they’re first starting out, so they can concentrate on business and not site-building. There are a ton of decent e-commerce solutions available to you, including WordPress CMS and few plug-ins. Take a look around and see if there isn’t a turn-key system that could do a lot of the heavy lifting for you.

My thanks to Karen Ormerod for her support of Heifer International. Look for my next makeover in about 4 weeks.

Want your own Copywriting Maven landing page makeover?

Got a landing page that’s more poop than pop? Need to get better results from your online marketing?

If you’re interested in a private page makeover, site audit, or other services, please email Roberta directly.

About the Author: Roberta Rosenberg is The Copywriting Maven at MGP Direct, Inc. Find her @CopywriterMaven on Twitter.

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www.storyjacket.com Marketing is the process of conceiving, promoting, distributing and selling an answer to a problem. Every business has seven functions and without a customer, engineering wizardry, clever financing and operations expertise will not keep your business going. Opinion leaders have said that the internet is the new marketing arena and businesses owe it to their customers to be accessible and easy to find on the internet. Video marketing can help you get on the first line of page one on search engines.

For many years, we depend on our TV sets, radios, newspapers. But when the internet was born, everything has changed, almost overnight.

Since then, the internet has become a major part of our lives. It has become indispensable because we consider it as the biggest source of communication and information for us. More than 800 million people all over the world are using the internet to listen to music, to shop for clothes, get directions, and much more.

But the internet is being used for more than just personal reasons.

It has also become an important work tool. Often, people go online to seek for information because the internet holds unlimited information on virtually every possible thing you can think of. But the most popular is to conduct a business and make business decisions.

Because people go online to do their shopping, many are into internet marketing. Whether you provide a service or sell a product, you reach millions and millions of potential customers.

Any one who owns or who has a computer and internet connection could be your customer.

Internet marketing has become popular because it does not require much effort and money. But it’s not for everybody. It has challenges and pitfalls so it may not be the marketing strategy for you.

The secret of being the best of internet marketing is to learn the basics. It requires at least a basic understanding of computers and the online world — your prospects.

Once you discover how to market online, together with the right strategies(which are the basics), a marketable plan, and just a few secrets, you could reach the success you ever dreamed of.

And if you wonder what secrets would it be that you want to have, it’s a system. A system you can follow again and again to generate cash continuously. For example, using Google Adwords — it’s no doubt the easiest and fastest way.

Unlike any other ordinary business where you have to hire some people to help you run your business, internet marketing only requires you and your dedication and for sure, your business will boom.

With a bit of patience also, you can achieve the success you have always envisioned. In fact, a majority number of home businesses on the internet are run by a single individual and quite a number of them do this in their extra time, after office for instance.

Internet marketing provides immeasurable advantages, but on the other hand, internet marketing has also its disadvantages. It is very important to consider these advantages and disadvantages when creating your internet marketing strategy. Each of the disadvantages could be conquer, but only if you view the customer experience from the eyes of your consumer, not as an internet marketer.

What are those advantages and disadvantages? Internet marketing is not for free. This is the number one disadvantage of internet marketing. The cost of software, hardware, web site design, maintenance of your site, online distribution costs and time, all must be factored into the outlay of providing your service or product.

Another disadvantage of internet marketing is that there is a lot competition for your product, by the time your potential customers finds you; they have already been clicking many links.

But competition may not be always a downside, do it well, and you can turn them into super-allies boosting your business better than ever.

The good side of internet marketing is that it allows you to broadcast your message to thousands of people at once without paying for expensive ads — at least much better than the offline expense.

You can provide extra information like pictures, sounds, and even videos plus you can change your site whenever you want. Internet marketing is not limited to having a web page. Email lists, newsletters, and catalogs offer other means of reaching customers. And the most important is, your website id available 24 hours a day, 7 days a week, so your customers can reach you anytime they want.

If you have a website up and running, it’s time for you to know how to successfully market your product or service on the internet. Search engine registries and reciprocal links are very important to promoting your website, but if you think it’s enough, well, it isn’t.

Internet marketing doesn’t stop there. Auto responders, affiliate networks, and discussion forums are also effective in internet marketing. But the very key to internet marketing is creativity — being different.

Always remember that marketing isn’t only things like running an advertisement, or sending out a direct mail piece. It is the thing you do that puts your product or service in front of the potential customers. As mentioned in the name itself — Marketing.

To your success,

I’ve written in the past about the nasty effects of fear – how it can lead to procrastination, creative blocks, and unremarkable content. It’s our sense of fear that derails success more often than actual failed attempts at success.

Looking deeper into the topic, however, I’ve discovered that often it’s not actual fear we’re dealing with. It’s something much more ridiculous.

It’s not fear that holds you back.

It’s F.E.A.R.

Fear is a Good Thing

Fear is an emotional response to an actual threat, and it’s a fundamental survival mechanism that’s served us well throughout human history. When you’re in immediate danger, fear tells you to get yourself to someplace safer.

Once our ancestors saw a few friends and relatives devoured by lions, fearing lions became a smart move. Nowadays we react in a similarly legitimate fashion when faced with an AK-47, a car veering toward us, or a film starring Jessica Simpson.

Fear is also a true emotional response when we’re about to lose someone or something that’s important to us. So it’s not just about our personal safety – we can fear the loss of a loved one to illness, or our home to foreclosure due to unemployment.

Here’s the problem. The sensation people experience in the face of taking action to achieve their dreams – business, personal, spiritual, whatever – is usually not true fear.

It’s F.E.A.R.

What is F.E.A.R?

F.E.A.R. is an acronym for False Evidence Appearing Real. There’s no true threat of immediate physical danger, no threat of a loss of someone or something dear to us, actually nothing there at all.

F.E.A.R. is an illusion. Something we fabricate in our own minds and pretend is real. It’s a fairy tale we tell ourselves that keeps us from doing what we really want.

False evidence appearing real.

The common label for F.E.A.R is anxiety, a less fundamental emotion that arises purely from our own thoughts, not external reality. And 50 years of cognitive psychology research demonstrates that while we can’t always control how we feel, we do have the power to choose how we think and act.

How to Conquer F.E.A.R.

“Anxiety is nothing but repeatedly re-experiencing failure in advance. What a waste.” ~Seth Godin

Are past failures real evidence that justifies fear of future failure? Nope, because unless you keep doing the exact same thing over and over and expecting different results (one definition of insanity), you have no real evidence that your next approach will fail.

Past failures generate false evidence appearing real. To the contrary, it’s likely you learned things from your past failures that instead provide evidence that your odds are now better than ever.

The worst-case scenario, of course, involves those who’ve never failed, because they’ve never tried. These people have zero real evidence of anything, and are living in the purest imaginary prison of the mind.

Guess what? Healthy, well-adjusted people take risks, without all this deep dread over specific outcomes. The journey is what you’ll relish, and it just might take you somewhere better than you initially hoped. No matter what, each journey teaches you what you need to know to take the next one.

So, the formula for conquering F.E.A.R. is simple:

Try + Learn + Adapt + Try = Success

Or who knows . . . it might just be:

Try = Success

One thing’s for certain, though . . . you won’t have any real evidence of anything until you do that try thing.

Not specific enough? Well, since we’re not publishing on Monday due to Memorial Day, we’ve got another article for you today. This next one gives you specific advice on how to get writing done even when you’re feeling the F.E.A.R.

Check out 7 Quick-Start Techniques for Fighting the Fear to Write.

About the Author: Brian Clark is founder of Copyblogger and wants you to know that Thesis + Scribe = SEO Made Simple. Get more from Brian on Twitter.

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Great time at the Hard Rock for List Control seminar & Frank’s birthday!

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I am not good at internet marketing and i am looking for a good way to make money online. In a quick way

Image taken on 2008-06-18 19:37:22 by hongxing128.

I decided this week that social media has jumped the shark.

It happened when I tweeted from the dentist’s chair to announce I was in the dentist’s chair. I thought, “This is something the world needs to know about.” Strangely, the world was apathetic, and no conversations ensued.

The system failed. My tweet did not bring me closer to people who were also in dentist’s chairs, or people who enjoy dentistry, or people who remember Bill Cosby’s “loose lips” bit about trying to talk with a mouth full of novocaine.

Online marketing’s demise can’t be far behind, which kind of renders this week’s Wrap-up pointless. Why should any of us read or write about copy or business when the New World Paradigm doesn’t work for oral hygiene?

But on the off chance that someone feels there’s a difference between teeth and business, here’s what happened this week on Copyblogger:

Monday:

How to Overcome Your Three Greatest Blogging Challenges

This is the post wherein Sonia Simone teaches us how to climb Mt. Everest and relates it to blogging. Specifically, she claims both take more than gumption and flowery thoughts. Both benefit from specific instruction, and it’s inadvisable to just kind of start walking and hope for the best.

Pshaw. Next she’ll be saying that prep for competing in the Ironman Triathlon is more than “keepin’ on keepin’ on” and “good-old-fashioned sticktoitiveness.”

Honestly, when you think about it, Sonia’s real message isn’t really that you shouldn’t wing it. It’s that that there are three main areas where you could get stuck… and then how to get past those stuck places. So basically: Wing it, but don’t get stuck.

So it’s totally okay to go ahead and climb Everest without preparation, but have this post printed out in case you get stuck. You know, if you can still hold it after losing fingers to frostbite.

Read the full post here.

Tuesday:

Get a Great Deal When You Join Third Tribe Before June 1, 2010

Looks like the price of membership in the Third Tribe will be going up on June 1st. That means that if you want to join but don’t do so until after June 1st, you’re either not thinking clearly or have a strange concept of economics.

What’s interesting about this post is that Brian has given everyone the suggestion to totally rip off the Third Tribe. When you join, you’ll get instant access to everything that’s up there now for one payment of $47, and then you could split and cancel your membership if you wanted. It’s almost like that “Gone until Monday – Alarm code is 3449″ sign that Brian puts in his yard every time he goes on a weekend trip.

So you should check it out. Be sure to bring your burglars’ tools and canvas bags with giant dollar signs on them.

Read the full post here.

Wednesday:

How to Monetize Your Site Without Causing an Audience Revolt

You know that phenomenon where someone is blogging about spleens and kidneys, and then is like, “Dude, I have black market organs for sale” and then his readership turns on him, telling him that they didn’t come here to have to pay for spleens, and that were just there for the spleen chat and free samples?

I hate that. I ran into this with my first three spleen blogs. You try to make a buck by selling something on your blog — and if you do it in the wrong way, your audience turns on you like a bunch of rioting free-organ hippies.

David Risley has the answer. He’s got some very specific tips for how you can walk that line where you draw people in with content, operate in a friendly, Third Tribe mindset, but still are able to sell things without being called a sellout.

Alternatively, you could do what I did. Naomi Dunford, who kind of acted as my mentor, recently told me, “You started as a sellout.” Ah, memories.

Read the full post here.

Thursday:

Landing Page Makeover Clinic #26: iGrowKids.com.au

The latest installment of Roberta Rosenberg’s Landing Page Makeover series addresses iGrowKids.com.au, which I will note is NOT some sort of Matrix-style farm where humans are grown.

The site suffers from the age-old marketing problem: great idea (easy-on clothes for babies; if you aren’t a parent, you won’t know how BADLY this stuff is needed) but slow sales. So in typical fashion, the Maven does her thing to explain how the site could convert better.

I’d only add that perhaps adding hilarious baby do’s and don’ts might help with sales.

Read the full post here.

Thursday Part 2:

Who is the Copyblogger Internet Marketing Newsletter for?

You should check out the free Copyblogger newsletter, Internet Marketing for Smart People. I mean, if you don’t, you’ve essentially said that you’re dumb. Who would do that? Why are you beating yourself up that way?

I joined because Sonia badgered me until I did, but I’m glad I signed up because I keep getting these cool nuggets in my inbox. Not chicken nuggets, though. Informational nuggets. If you think your inbox is a mess now, try letting a few chicken nuggets in there.

Check it out and get your free stuff here.

Friday:

Is F.E.A.R. Holding You Back?

To close the week, Brian wrote up a really important post about what F.E.A.R. is and how it’s different from fear. (Fear is instructional and usually good whereas F.E.A.R. is annoying and stupid — exactly like “learning your ABCs” and the 90s hip-hop kid band “ABC.”)

Basically, pay attention to this one if you’re not down with being immobilized and stuck in everything you do. You might also want to read it if you don’t enjoy being freaked out for no reason. If none of that applies, then stop reading and head over to Engrish.com because there’s clearly something wrong with you.

(NOTE: Go to Engrish.com anyway.)

Read the full post here.

Friday Part 2:

7 Quick-Start Techniques for Fighting the Fear to Write

Hey gang, Brian here. Apparently Johnny turned in his homework early and left town before realizing we published two posts on Friday. Who knew there was a weekend swap meet dedicated entirely to black market organs?

Anyway, following up on my F.E.A.R post, Catherine Caine gives you 7 specific strategies when writing is giving you the willies. So, you should, like, read it right away. How’s that for a Johnny imitation?

Oh, and by the way . . . if you’d like to see your name in the headline of these Copyblogger weekly wrap-ups, we’re now accepting applications. Just kidding, Johnny!

(No really, send ‘em in. This guy’s an unbelievable prima donna. What’s worse, he thinks that term relates to the time period before Lucky Star became a top-five hit).

Read the full post here.

About the Author: Johnny B. Truant has a dumb blog at JohnnyBTruant.com and is one of the guys behind Question the Rules. You should also really check out his Jam Sessions with Charlie Gilkey, because they’re filled with tasty informational nuggets that will make your business better.

View full post on Copyblogger

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Hello…how to start a freelance work regarding internet marketing? is there any site?

I want to find good sites that have good articles, forums and other places to interact with other people doing Internet Marketing. Can anyone recommend good sites?